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Next up for me: Leadville
Adventure coaching · Fort Lauderdale and online

Fitness is one of four.

I train people for the adventure that never gets booked: the race, the ride, the relay, the first wave. Body, fuel, mind and logistics, plus people to do it with.

Apply to train See how it works
  • Physical
  • Nutrition
  • Mental
  • Logistics

They'd never ridden gravel. Then they beat their coach at the Salida 76.

Ethan · Salida 76, Colorado · September 2025
Read Ethan's story

Is this you?

  1. You're fit. You just don't have anyone who wants to do the real thing with you.
  2. The same adventure has been on your someday list for years, and the cost keeps it there.
  3. Nobody in your circle has done it, so nobody can show you how.

I've been the first one. Here's how I get people from "someday" to the start line.

Wanting to gois easy.Committingis hard.

Most people don't skip the adventure because they can't do it. They skip it because nobody picked a date, nobody wants to go with them, the gear list looks expensive, and there's no one to ask.

So they train at the gym and call it ready. Then the day shows up and fitness turns out to be the easy part. Fail to prepare, prepare to fail.

It doesn't have to cost a fortune or take a pro. It takes all four.

The 4 in the name

Most coaches train one. I train all four.

01

Physical

Strength, endurance, balance and mobility, built for your event. Not a template.

02

Nutrition

What to eat in training and on the day. Energy now, longevity as the bonus.

03

Mental

Mindset, discipline, focus and breathwork. Plus the spiritual side of doing hard things.

04

Logistics

Gear, travel, places and people. Sorted before you go, and kept affordable.

How it works

Pick. Train. Go.

IndividualsGuided or Embedded

Your adventure, finally on the calendar.

  1. Pick

    We choose the adventure you'd never book yourself, and put a date on it.

  2. Train

    A plan across all four pillars, built for your body and your schedule.

  3. Go

    I handle the logistics. You show up ready to rock and roll.

How individual training works
TeamsFor companies

One real event. One team that trained for it.

  1. Pick

    We choose a real event your team trains for together.

  2. Train

    A group program across all four pillars, on site or remote.

  3. Go

    Event day handled. Your people show up ready and come back closer.

How team programs work
Proof · Salida 76, Colorado

They'd never ridden gravel. They beat my time.

Ethan is a mountain bike athlete and coach in Colorado. They had never ridden road or gravel. We trained together for the Salida 76, and we rode it together.

On race day in September 2025, they rode my borrowed bike, finished in under six hours, and beat me. They still ride gravel today, along with mountain biking and snowboarding.

0gravel races before
Under 6hfinish time
1borrowed bike
The logbook

Real people. Real start lines.

People Max has trained, and what they trained for
WhoTrained forWhen
EthanSalida 76 gravel race, Colorado2025
ElliottHalf marathon
EricEndurance race, Utah
AndyTriple Bypass
LizzyLearning to surf, El Salvador
Rob, Terris & JoshHyrox relay
MaxLeadvilleNext up
Why this exists

I couldn't find it in South Florida. So I built it.

Run clubs, Hyrox gyms, marathon groups. Fitness community is everywhere now. But people who train like athletes and put the adventure first? I had to go to Utah and Colorado to find them.

So I started training my friends, family and coworkers for things they'd never done, and doing them together. Every plan I write comes from an adventure I've done myself. Every quarter I do at least one more, with a client or on my own.

Max Russell · Founder
The network

You get me. And you get who I know.

I'm not the expert in everything. When it's outside my lane, I connect you with people who are: surf coaches, bike shops, nutritionists, athletes who've done your event.

The crew · Fort Lauderdale

Monthly group training days.

Train with the crew before you commit to anything. Group days are free for now and just getting started. Leave your email and you'll get the first date.

Pricing for individuals

Two ways to train.

Both cover all four pillars. The difference is whether I'm there in person.

Guided · remote
$500 / month

For anyone, anywhere.

  • Remote coaching across all four pillars
  • Nutrition guidance
  • Check-ins and accountability
  • Referrals from my network when you need a specialist
Apply for Guided
Embedded · in person
$1,500 / month

In Fort Lauderdale, or wherever we're in the same place.

  • Everything in Guided
  • In-person training sessions and intervals
  • Priority access to group and corporate events
  • On-site support on race or trip day
  • When my schedule lines up, I do the event with you
Apply for Embedded
I coach 15 people at a time.Entry fees, travel and gear are yours. I'll help you keep them down.
Before you start

What people ask me first.

I'm already fit. Why would I need a coach?

Because fitness is one of four. The day goes wrong on fuel, nerves, gear and logistics far more often than on legs. And you'll finally have someone to do it with.

I can't do $500 a month right now.

Start with a monthly group day in Fort Lauderdale. They're free for now, and you'll meet the crew. Apply when you're ready.

The trip sounds expensive.

I help you pick an adventure that fits your budget, and my network helps with gear, rides and places to stay.

I don't have the gear.

You don't need to buy it all. Ethan raced the Salida 76 on my bike.

What if I lose motivation?

You won't be doing it alone. The Mental pillar and regular check-ins mean someone is expecting you.

I don't live in South Florida.

Guided is fully remote. Embedded works in Fort Lauderdale, or wherever we're in the same place.

What happens after I apply?

I read every application myself and reply within 48 hours. If it's a fit, we set up a call. Applying is free, and I coach 15 people at a time.

Apply to train

Tell me about the thing you've been putting off.

Two minutes. No payment. A real reply from me.

  • 1You tell me the adventure.
  • 2I reply within 48 hours.
  • 3If it's a fit, we get on a call and pick a date.

I reply within 48 hours. Your details stay with me. Privacy

The adventure you keep putting off. Let's put a date on it.

All four pillars. People to do it with. You, at the start line, ready.

Apply to train
See you at the start line